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Venture Capital Investment
Project description

Development of the first in the market, leading UK-wide EMS fitness studios chain (direct management or franchise) offering very innovative, modern and highly demanded service for wide group of private clients in the area of machine-aided personal fitness training.

1st phase duration

2H2014-2015 (1.5 years) –3 first EMS studious development, operation, profitability stabilization.

The 2nd phase

During the 2nd phase of the EMS chain development we plan to execute a wide range of development and operational tasks with the strategic aim to develop up to 50 next EMS fitness studious.

Development partner

fitboxGmbH, one of leading German EMS fitness chain operators

Business Model

  • EMS fitness studious chain develops in the 1st phase 3 pilot its own studios under its own direct management
  • We take leading proven successful marketing, organizational and technical standards from European examples and our development partner fitbox and adopt / localize them to most effect UK national practices.
  • Further EMS fitness studious chain develops to leading UK concept with UK-wide development in London, UK big cites and further regions.
  • Development through direct management or through franchise rights sale.
  • First similar chain concept for UK market
  • Proven and very successful business concept in Europe / Germany

Current Status

  • Executed market due diligence and analysis
  • Developed full project documentation (development and operation)
  • Sourced strategic development German partner (fitbox)
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